Bluetooth Marketing

Bluetooth Marketing Comparison
Bluetooth Marketing vs. Other Types of Advertising
Businesses have been using different marketing methods to promote their products and services for years. These methods are but not limited to printing ads in newspapers, sending mail, flyers, in-store promotions, distributing coupons, billboards, broadcasting on radio and TV, telemarketing, internet and recently mobile networks.
In all methods, attracting people’s attention to a product or service is the main goal of all marketing companies, retail stores and service providers to offer and sell the product or service to as many people as possible. Here, we are trying to highlight the key capabilities of our Media Content Server for Proximity Advertising.
Cutting the cost of printing flyers and coupons: The costs of printing flyers and coupons are reduced dramatically when our Proximity Advertising Media Content Server does the job for you paperless.
Save big on cost: Radio, Newspaper, Magazine, Television, and many other types of advertising are extremely expensive in comparison to Proximity Advertising , Media Content Server which is a one-time purchase and will advertise for years to come.
Easy to modify: Modifying the already-printed flyers or coupons is costly and additional money needs to be sacrificed to have them re-printed. In addition, sometimes businesses have to post correction notices at their entrances to let their customers know about the mistakes in their ads, flyers, or coupons. This approach is potentially discouraging especially when a customer who ignored the correction notice may create a small confusion and unnecessary argument between the customer and the retail crew.
Since Proximity Advertising Inc., Media Content Server broadcasts coupons or flyers as digital contents; the contents can easily be corrected, and reloaded into the device again in case of typo. The cost for this correction is almost zero and customers will always receive the most up-to-dated content.
Catch customers on time and at the right in place: If your store is in a shopping mall, you already know the peak time of the crowd in the mall. Turn the passers by your store or mall visitors to potential buyers of your store by targeting their mobile phones using Media Content Server. Have the Media Content Server schedule broadcasting your ads, promotions or coupons during peak hours. Also, direct the mall visitors to your retail store in the mall entrances by pushing your business ongoing promotions to their cell phones.
Mobile Network Marketing vs. Proximity Advertising , Media Content Server: You cannot target the cell phones of the attendees in a public or private place using mobile network marketing method because there is no way to know the present attendees’ cell phone numbers. Our mobile marketing solution does not need people’s cell phone numbers to deliver marketing contents to them.
No imposed charges: When a recipient receives a text message or media content from mobile networks, he or she may be charged for the received content. Using the Media Content Server, recipients will not be charged for the content they receive contents.
Permission-based system: The marketing contents are delivered over secured connections to people’s mobile phones by their permission. Upon receiving an ad, the mobile owner can easily opt-in or reject the pushed contents.
Rapid deployment and portability: Proximity Advertising Inc., Media Content Server can easily be loaded with different digital contents so that each content chosen is scheduled independently from the other ones to broadcast at the right time. The loaded Media Content Server can easily be moved to another location to have it broadcast the contents within the new proximity.
Effectiveness and ease of use: The Media Content Server eliminates all additional efforts in terms of using coupons, promotions, or flyers. Imagine the coupons or flyers emailed to people must be printed out and presented to the retail business. Lacking a printer at home needs some extra efforts to have the coupon or promotion printed so that people may ignore the email. The Media Content Server sends the coupon or promotion directly to customers’ cell phones and the customer can present it easily to the store crew without having to print it.
Frequently Asked Questions
How many Phone Models currently support this type of technology?
 Our technology is compatible with over 1000 cell phones from all major manufacturers ensuring the largest customer reach.
Are there any ongoing costs to run the Media Content server?
 No. Apart from the initial cost, there are no ongoing costs whatsoever to running the Media Content Server.
Can I change the content on the Media Content Server?
 Yes. There are NO restrictions on the format of content you can send - still or animated images like Gifs or Jpegs, or video content like TV ads or movie previews. You can also send out MP3 music files or other sound files. They can all be sent using The Media Content Server.
Does it cost to send or receive messages?
 No. The Media Content Server uses Bluetooth technology so there is no charge for sending or receiving messages other than the initial cost of the Media Content Server. You can never get charged for sending messages - and your customers will not be charged for receiving messages via Bluetooth.
Do you have a portable version of the Media Content Server?
 Yes. Please contact our sales team about this device as it highly depends on what type of portable model you are interested in.
How can I measure the return on my investment?
 The Media Content Server can literally pay for itself in the first hours of its use. When compared with other advertising mediums available like magazines or newspapers for example, then The Media Content Server software really does stand out. The software is yours to use every single day for life, in whatever area of the world you choose and with whatever advert you choose to send out. You are not restricted by location, publication or issue.
Could I use it anywhere in the world?
 Yes, Bluetooth is a technology that utilizes the Bluetooth bandwidth in every country all over the world. You can take your Media Content Server with you and it will send out your content in whatever city or country you’re based or visiting.
Once an offer has been sent to a mobile device, does it continue to send to the same mobile?
 No but you could do that if you wanted. The Advertisements are completely permission based and will only send your offer to mobiles that request it. Once a mobile has received or declined the content, the software will not re send the same content to the same mobile on the same campaign.
How successful is Bluetooth advertising?
 Bluetooth advertising has become the fastest growing segment in marketing. Global brands are turning to Bluetooth advertising as a new way of reaching out to new and existing customers, Why?, its targeted, its direct, its permission based, it can request an immediate call to action, your contact details are stored and its free.
How is the software accessed?
 The software is accessed using our Proximity Advertising’s Bluetooth Marketing Windows based desktop software or you can also use our Internet control panel.

Which Bluetooth advertising software does the system come with?
 Desktop and/or the Internet based control panel.
How are our advertisements accessed?
You will save your (Gif, Mp3, Jpg etc), to your provided USB memory or via the Internet if you use the provided Ethernet port.
Do you need to attach a monitor, keyboard and mouse to set the Bluetooth software up?
No you do not. You can use the desktop software or upload your content via Internet control panel.
Do you have 9dbi Omni directional Antenna upgrade?
 Yes, we have a variety of optional Antenna’s; please contact us with your exact needs.

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